Thursday, April 28, 2011

Trend Marketing Tip Number 2 - Get New Clients For Free Every Week

Trend Marketing is the art of linking a big world event to your service or product, in some creative way. The reason is that as soon as a world event occurs, search engines are inundated with searches for that item. If your article has that keyword in the title, your article has a good chance of being found and read. In this way, you get new clients riding on the excitement of the world event.

This article is about getting new clients every WEEK.

The process for doing this is by thinking of those event which occur and recur every week.

The one I love is movies. Every Friday, a few spate of freshly-released movies hits the big screen - and of course also hits the world's awareness.

If there is a new movie about Napoleon, then Google will be inundated with millions of searches for Napoleon. Why? Because the movie sparked the imagination of people around the world to know more about him.

If there is a new movie about Michael Jackson, then "Michael Jackson" will be typed into search engines by the millions.

All you do is link that latest movie - each week - to your product or service.

And, the zanier the better because you simply want to get noticed.

If you are a Realtor in Las Vegas, and a movie has just been released about Napoleon, you could write an article entitled NAPOLEON - CONQUER YOUR WORLD WITH A NEW HOUSE IN LAS VEGAS.

If you are a Plumber in Pittsburgh and a new movie is released about Tiger Woods, your title could be: TIGER WOODS - HE FINDS HOLES IN GOLF, I FIND HOLES IN YOUR PIPES IN PITTSBURGH.

Then write a brief article talking about your product or service. The purpose of the title was to allow search engines to find you.