Trend Marketing is the technique and art of connecting a big world event to your product somehow, in some creative way. Why? The reason is that as soon as a big world event occurs, Google is flooded with searches for that item. If your article has that keyword in the title, then your article has a higher chance of being found and read. In this way, you get fresh new clients riding on the back of the world event.
This article is about getting new clients every MONTH.
People Google "January" or "February" etc. All you need to do, to get your article noticed more highly, is to link it to the name of a month.
For example, if you sell educational products, you might want to entitle your article SEPTEMBER -- THE BEST MONTH TO BEGIN LEARNING because people are trained that school begins in September (at least in the Northern Hemisphere).
If you sell gardening products or services, you may want to write an article with the title: MAY -- THE BEST MONTH TO START YOUR GARDEN. But, let's be more creative, still on the gardening theme, you could also make an article APRIL -- THE BEST MONTH TO PLAN YOUR GARDEN. Why not try: MARCH -- THE BEST MONTH TO BEGIN DREAMING OF YOUR GARDEN. Be creative and think of 12 different titles corresponding to each month.
But, all months are not created equal. According to Google Keyword Tools, some month names are searched more frequently than others. So, I am listing below the 12 months in order of how often they are searched. You have never seen this list before!
1st... May............. 16,600,000 Google Searches worldwide in a typical month
2nd... April.............. 9,140,000
3rd*... July............... 7,480,000
3rd*... March........... 7,480,000
5th*... June............. 6,120,000
5th*... August.......... 6,120,000
5th*... September.... 6,120,000
8th*... October......... 5,000,000
8th*... November..... 5,000,000
10th... December..... 3,350,000
11th... January......... 2,740,00
12th... February....... 2,740,000
The asterisks represent those months whose search results are tied with another month. Clearly May is the winner but that is because there is another everyday meaning of May so that result is suspect. The other results are totally valid.
To begin, write an article connected to April because more people Google April than the other months. Next make an article with July in the title as that will get the next highest number of hits.
You may think that people Google a month when that month is just about to start. But, that is not what the results show. The results show that certain months are just searched more highly than others all the time.
Then write a brief article connecting your product or service to that month.
This article is about getting new clients every MONTH.
People Google "January" or "February" etc. All you need to do, to get your article noticed more highly, is to link it to the name of a month.
For example, if you sell educational products, you might want to entitle your article SEPTEMBER -- THE BEST MONTH TO BEGIN LEARNING because people are trained that school begins in September (at least in the Northern Hemisphere).
If you sell gardening products or services, you may want to write an article with the title: MAY -- THE BEST MONTH TO START YOUR GARDEN. But, let's be more creative, still on the gardening theme, you could also make an article APRIL -- THE BEST MONTH TO PLAN YOUR GARDEN. Why not try: MARCH -- THE BEST MONTH TO BEGIN DREAMING OF YOUR GARDEN. Be creative and think of 12 different titles corresponding to each month.
But, all months are not created equal. According to Google Keyword Tools, some month names are searched more frequently than others. So, I am listing below the 12 months in order of how often they are searched. You have never seen this list before!
1st... May............. 16,600,000 Google Searches worldwide in a typical month
2nd... April.............. 9,140,000
3rd*... July............... 7,480,000
3rd*... March........... 7,480,000
5th*... June............. 6,120,000
5th*... August.......... 6,120,000
5th*... September.... 6,120,000
8th*... October......... 5,000,000
8th*... November..... 5,000,000
10th... December..... 3,350,000
11th... January......... 2,740,00
12th... February....... 2,740,000
The asterisks represent those months whose search results are tied with another month. Clearly May is the winner but that is because there is another everyday meaning of May so that result is suspect. The other results are totally valid.
To begin, write an article connected to April because more people Google April than the other months. Next make an article with July in the title as that will get the next highest number of hits.
You may think that people Google a month when that month is just about to start. But, that is not what the results show. The results show that certain months are just searched more highly than others all the time.
Then write a brief article connecting your product or service to that month.
