Perhaps the most effective way to look for business ideas and opportunities is to study trends. Be on the look out for emerging new trends where you can get in early and reap the profits before everyone else does.
However it is important to understand the difference between a fad and a trend.
A fad is like a wave washing up on shore. A trend is like the tide. Remember the hype of Ninja Turtle toys? They were a fad, and the market was flooded for a short time, with all sorts of Ninja Turtle merchandise - T shirts, watches, confectionery, stationery and even Ninja Turtle ice cream... it was all available.
However it is important to understand the difference between a fad and a trend.
A fad is like a wave washing up on shore. A trend is like the tide. Remember the hype of Ninja Turtle toys? They were a fad, and the market was flooded for a short time, with all sorts of Ninja Turtle merchandise - T shirts, watches, confectionery, stationery and even Ninja Turtle ice cream... it was all available.
