For anyone who still thinks American women in business are just craft makers, listen up.Women-owned small businesses in the U.S. are not only growing in numbers, they are playing a large role in the economic recovery, according to a report conducted in October, 2009, by the nonprofit Center for Women's Business Research. The studied market segment represents nearly $3 trillion and employs 23 million people, making women owned businesses the world's fifth largest gross domestic product!
This has happened in spite of special challenges for these women, stemming in large part from a media that portrays them as less competent in business, with inferior management and technical skills and a range of expertise that is limited to such areas as fashion, food and family.
